Overview of Sport Infrastructure & Facilities Development
In the last ten years, Indonesia has experienced significant growth related to the development of sport infrastructure. With the increasingly sport’s infrastructure management, Indonesia now has a promising sport industry. Therefore Indonesia has begun to improve the quality of the stadiums and sport venues to provide the improvement of an adequate of sport facilities.
Mostly, stadiums are built by local government, professional football clubs are rented as homebase. In current conditions, clubs starts renovate their homebase so it is FIFA standard and worth it as required by the league. In many cities, stadium homebase football clubs are planning to renovate, both for the tribune to be a single seat which also adds to its capacity, as well as improved lighting systems in many stadiums.
Especially for Jakarta, in the near future, October 2018, will soon begin to build the Jakarta International Stadium that will become the homebase of one legendary club: Persija Jakarta, the previous stadium has been dismantled into the Depot or MRT Station. The stadium will have a capacity of 75,000 seats with international standard.
In the stadium area will also be built apartments, sport clubs, and star hotels. The plan will also be built pedestrian path, skate park, and bike path there. For transportation, DKI Jakarta Provincial Government wants to provide a number of mass transportation modes, such as TransJakarta bus, railway station, and light rail transit.
Here are infographic of sport center & stadiums development plan in Indonesia within the year of 2018 - 2022. There will be more than 50 sport venues will be built by government and supported by public sectors to fulfill an adequate sport facilities in every region.
Opportunities & Key Trends of Indonesia Sport Industry Market
The Sport Events segment consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sport, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis and similar sport are included. The segment covers the sale of digital tickets with QR codes, as well as the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.
Revenue in the Sport Events segment amounts to US$74m in 2018. Revenue is expected to show an annual growth rate (CAGR 2018-2023) of 15.2%, resulting in a market volume of US$151m by 2023. User penetration is 1.4% in 2018 and is expected to hit 1.6% by 2023.
Sport & Outdoor Market Analysis
Market segment Sport & Outdoor includes leisure products relating to sport and outdoor activities. Sport and outdoor items also include clothing, shoes as well as sport and outdoor equipment, for example hiking poles, backpacks, fitness equipment, hunting devices, sporting weapons, swimming accessories and sport gear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
Revenue in the Sports & Outdoor segment amounts to US$305m in 2018. Revenue is expected to show an annual growth rate (CAGR 2018-2023) of 13.0%, resulting in a market volume of US$563m by 2023. User penetration is 6.0% in 2018 and is expected to hit 9.1% by 2023.
Driving Your Sport Business to the Next Level
One aspect of the government program concerns regarding the Potential and Sport Sector Issue is related to the increasing of sport industry. The government indicated in to strategic goals that must be marked by the growth of the number of sport industry players, the center of sport industry that centralized, formed and synergized. Sport is an industry that will continue to grow through:
A. Sport Events
The aim is to encourage infrastructure development and community empowerment. Sport events bring more than just athletes and officials, but also generate business and investment opportunities. (Grand Prix, Olympics, World Cup, Asian Games, SEA Games, PON, FIFA Basket Ball World Cup etc.)
As an example of the impact of sport events on the implementation of Asian Games 2018 Jakarta - Palembang:
B. Products of Sport Infrastructure and Facilities
Government facilitates sport industry development includes networking enhancement and cooperation. The Ministry of Youth & Sport has supported more than 6.258 partcipants within 5 years in developing of sport industry through the sport expo.
(Sport shoes, sportswear, ball, racquet, shuttlecock, golf stick, etc.)
Source: Priority Program of Youth & Sport Ministry Republic of Indonesia - Strategy Plan 2017.
Revealing new opportunity in sport marketing, ISEF 2019 as a business platform is having new theme for "Driving Your Sport Business to the Next Level" by stimulating the advancement of a sport industry and creating a positive opportunity for various groups. Indonesia has touched into international quality through the success of Asian Games & Asian Para Games in 2018 and will be following other international sport competitions or events in the future as a host. Both the government and private sector are driven to procure and build international standard infrastructure, equipment and supporting facilities that altogether driving sport business and sport performance to the next level.